2022 Beijing Winter Olympics events are in full swing. Among them, the flowing digital printing landscape has been repeatedly screened. There are not only the beloved Winter Olympics mascot Bingdundun throw pillows and quilts, various accessories, but also official uniforms and equipment presented with many aesthetic creative ideas, the medal sashes of the Olympic winners, the colorful masks in the auditorium, etc. Almost all elements are realized through high-speed digital printing, which not only demonstrates the concept of green, sharing, openness and integrity in running the Olympic Games, but also writes a "green sample" of China's answer to the world.
The picture below shows the Bingdundun pillow quilt commemorated by athletes who have "punch-in", which is printed by the emerging digital printing process. In recent years, more and more designers have applied digital printing to fashion, textile and other designs. The digital advantages of delicate patterns, brilliant colors, high efficiency, flexibility, safety and environmental protection bring designers more possibilities for creative realization.
The creative throw pillow for this Winter Olympics is both a pillow and a blanket. While taking into account the multi-purpose, the emblem of the Beijing Winter Olympics and the mascot Bingdundun are printed on both sides, and digital printing is used to easily realize the color transition effect and light and shade. The changes all reflect the fusion of practical aesthetics and digital craftsmanship.
BingDunDun has conquered the world and even brought continuous economic and social benefits, relying on "seeking the future from the past". This also gives a new hint for the further development of the personalized and customized new consumer value chain of digital printing: it is not simply splicing traditional Chinese elements and then printing them on T-shirts or other products to be called "national tide". To create the cultural symbol behind the product, we must integrate the cultural symbol into the DNA of aesthetic creativity, and then realize the corresponding color and visual packaging through the digital printing process, in order to create a "national trendy boutique" that is truly "out of the circle" and "out of the box" .
